It is 2021, who isn’t on social media these days? Chances are that an overwhelming majority of your clients are on social media, and you should be too. But why? When marketing budgets and time are limited, why should you invest in social media marketing?
Let’s take a look!
Your customers are on social media
As we mentioned above, there is a very good chance that your customers are on social media.
Per Statista, “Social media usage is one of the most popular online activities and in 2021, 82 percent of the population in the United States had a social networking profile, representing a two percent increase from the 80 percent usage reach in the previous year. This equals approximately 223 million U.S. social media users as of 2020.”
Do you see the potential here? What is more powerful than connecting with your audience? Social Media Marketing provides ample opportunity to reach and connect with your audience, your customers.
Increase your brand recognition
When you engage in social media marketing and consistently put out valuable content, your brand will be seen by more and more people. When your brand gains more visibility, your brand recognition also increases.
Have you ever seen a brand and wondered a little more about it? Before you know it, you are in front of a store that carries the brand, or you see a piece of content created by or featuring the brand. You put more attention towards that brand because you’ve seen it before, you’re aware of the brand. Learn more about the benefits of social media marketing in a recent article of ours, “Small Business Benefits from Social Media Marketing.”
People can’t buy from you unless they know about you.
Your customers are more receptive to what you have to say through social media marketing
Why is your audience on social media? Is it to stay connected with friends and family, stay current on events, or network? Social media is a fun and easy way to address all of these. Many users follow and engage with their favorite brands on social media as well.
According to marketingsherpa.com “95% of 18-34-year-olds, 92% of 35-44-year-olds and 85% of 45-54-year-olds” follow brands online. If you’re not engaging with your audience on social media, you are missing a large potential for new business!
Increase your inbound traffic
We are all looking for ways to get more traffic to our website. You may have an e-commerce site, a blog you want more people to see, or you may be looking for more people to learn about you using the content of your site. Social media marketing is an excellent way to funnel traffic to your site.
To funnel your audience to your site, giving yourself a chance to convert them into customers, continuously publish engaging content that adds value to your audience. The more you do this, the more opportunity you will have to engage your audience and direct them to your website. If you have a blog, share new articles on your social platforms linking your readers back to the website.
Social media marketing is cost-effective
We mentioned before that many businesses have a limited marketing budget, which also limits the amount of marketing they may invest in. If this is you, then social media marketing is an absolute must for you!
You may advertise on social media with Pay-Per-Click (PPC) ads. These ads are highly targeted, giving you the best chances of being seen by your target audience, those who will most like to buy from you cost-effectively. You are also able to easily retarget your target audience.
If you’re going at managing your social media on your own, be sure to publish content consistently. Do not simply post content for the sole purpose of posting it. Create content that is in line with your message, adds value to your audience, and is engaging. Be sure to respond to any shares, comments, and messages promptly.
Even when you work with a social media manager (which is extremely affordable both in terms of money and in the fact that it frees up a lot of time for you to focus on your business), there is still much that you can do to help out. When you see a great post, share your business post to your personal page. Invite anyone from your network that makes sense to follow your business page. If you see a question from an audience member, answer it quickly.
Also, be sure to like, comment, share, and engage with your friend’s business pages as well. What goes around comes around, and you want to encourage others to engage with your page as well.
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