What Your Brand Colors Say About Your Brand

Are you in the creative process where you are designing a brand? Designing the logo, setting up a font, and picking your brand colors? Maybe you are contemplating or are going through a rebranding. Or perhaps you have an established brand and want to know more about...

Cultivate your Brands Facebook Following in 2022

It is officially 2022, and we all know we need to have a social media presence for our brand. It is easier said than done; cultivating a following on Facebook is not one of the simplest things to do.  We are going to take a look at ways to grow your following on...

How to Reach your Target Audience in Facebook Ads

Facebook may have been making headlines for the wrong reasons as of late, yet they still have over 2 billion active daily users. With that level of active users, businesses can’t afford to skip Facebook, and why would any want to? Organic growth is great, and in our...

Fall Content Done Right

Fall is a great time for content. You have fun and family-oriented holidays, lesser-known holidays (such as national coffee day), a seasonal theme like the changing leaves, and pumpkin spice everywhere you turn (delicious coffee, we agree!).  How does fall...

Fall is a Great Time for Content Marketing

As summer comes to a close (Yesterday officially) and the leaves fall, covering the ground, it is time to start thinking about fall content for your various channels.  As a kid, my favorite season was summer. It was hot, the days we long, and we could play...

Six Ways to Make your Virtual Events Better

Let’s face it, virtual events aren’t going anywhere. And, why should they? We’re big fans of virtual events and meetings; albeit, nothing beats in person. The amount of convenience offered by virtual events is a huge benefit.  But MackWP, you’re a content...

Rebranding and Four Steps to Ensure Success

Recently several of our contacts and even a client (maybe two) are looking to rebrand their business. Rebranding can be a perilous path to walk if you’re not prepared. A successful rebrand takes time, requires a plan, and may challenge your creativity. Not to mention...