by Kelvin Mack | Apr 1, 2021 | Uncategorized
With the global pandemic came a changing and evolving business environment. Some businesses were closed temporarily (unfortunately, many businesses had to close permanently, too), capacity levels reduced while consumer fear increased, keeping many people indoors and...
by Kelvin Mack | Mar 18, 2021 | Uncategorized
Whether you own a business, are launching a new business, or are a business professional, the landscape has changed thanks to the Covid 19 pandemic. Whether you view those changes as positive or negative, it does not matter. You must adapt, or your business will...
by Kelvin Mack | Feb 18, 2021 | Uncategorized
Email marketing is a powerful tool for boosting sales, revenue, and profits. However, there is more to it than just putting together various campaigns, promotions, and sales updates. When utilized properly, you build and strengthen your relationships with your...
by Kelvin Mack | Jan 21, 2021 | Uncategorized
While we’ve talked about 2020 before, we’re going to briefly bring it up again. 2020 was a year of mass disruptions and we’re not aware of a single industry that wasn’t disrupted, are you? Email marketing was not unscathed through 2020. The volume of emails sent over...
by Kelvin Mack | Jan 14, 2021 | Uncategorized
Why email? Email is dead, isn’t it? Think of how often you use email. Email is something most of us use every day, yet many businesses and marketers have yet to truly grasp and embrace the power of email marketing. Conversely, you may be using email marketing...
by Kelvin Mack | Jan 5, 2021 | Uncategorized
Email marketing is dead, isn’t it? We’ve all heard it; email marketing is dying or dead. Do you believe it? I hope not! Email marketing is an essential tool in your content marketing tool belt. Email marketing is incredible for attracting and retaining...
by Kelvin Mack | Dec 22, 2020 | Uncategorized
This infographic was created by our intern, Kennedy Herrig. You may view her portfolio here: https://kfaith223.wixsite.com/portfolio Let’s face it, we all desire to stand out from our competition, but how do we actually do that? This is where content marketing comes...
by Kelvin Mack | Dec 11, 2020 | Uncategorized
This infographic was created by our intern, Kennedy Herrig. You may view her portfolio here: https://kfaith223.wixsite.com/portfolio We’ve been asked before, why should my market have a presence on social media? Oh, my friend, for so many reasons! 2020 has been an...
by Kelvin Mack | Nov 24, 2020 | Uncategorized
We’re going to put our own spin on a comparison a recently saw. Advertisements are everywhere. Imagine you’re scrolling through your Facebook feed when a video catches your interest, so you begin watching the said video. Before you know it, the video cuts out to a...
by Kelvin Mack | Nov 17, 2020 | Uncategorized
We’re changing up our pace this week to give you a little more insight into MackWP and how we got our start. As a kid, I was fascinated with business and marketing. Teenage Mutant Ninja Turtles (TMNT) stole my heart with their shows and commercials. My friends and I...
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