Fall is a great time for content. You have fun and family-oriented holidays, lesser-known holidays (such as national coffee day), a seasonal theme like the changing leaves, and pumpkin spice everywhere you turn (delicious coffee, we agree!).
How does fall translate into your content?
33% of Americans name fall as their favorite time of year. With that, there is a lot to appeal to. Here are some of their favorite things about fall:
- Watching the leaves change color 51%
- The chill in the air 45%
- Drinking hot chocolate 44%
- Getting ready for the holidays 40%
- Making homemade soup 40%
- Beginning to cook holiday foods 35%
- Watching Halloween movies 35%
- Wearing big sweaters 35%
- Listening to the sound of rain on my roof 34%
- Lighting seasonal candles 33%
- Baking pies 31%
- Having cinnamon apple food/drinks 31%
- Making pumpkin pie 31%
- Having pumpkin spice food/drinks 30%
- Drinking hot apple cider 29%
- Carving pumpkins 29%
We are going to cover a few content premises and ideas below. Join us for the ride.
Fall Imagery
No brainer, right? We are talking about content for fall, of course, we are going to have fall images! With that, start building up your own fall image gallery to use in your content. Remember above when we show that 51% list the leaves changing colors as one of their favorite things about fall? Appeal to what your audience likes and incorporate imagery of the line into your content.
Run a photo contest
With fall providing us with so much beauty and in line with fall imagery, one content idea that encourages engagement amongst your audience is to run a photo contest. You can offer a prize for the photo that best captures fall.
If the photo contest is going well for you, you may easily expand it by breaking it down to different aspects of fall. For instance, you could have one contest for the best photo of fall leaves, and another contest for the best photo of carved pumpkins. You could break it down to as many different aspects that work for you.
Update your Facebook cover
When someone visits your Facebook profile, the first this they see is your profile picture and cover image. Change your cover image to one that reflects your brand and the fall season.
Bonus, you can update your cover image for various things, like Christmas and the 4th of July.
Pumpkin spice and everything nice
Even when you are not a fan of pumpkin spice, it seems that during fall you can not get away from it. Why fight it? Use pumpkin spice in your content. Share your best pumpkin spice recipe, your favorite pumpkin spice beverage, out-of-the-box pumpkin spice things like ideas for a pumpkin spice mask. Flip it around and encourage engagement through user-generated content by asking their favorite pumpkin-spice or other fall-inspired specials.
Quick engagement post ideas
Here are some quick engagement content ideas that you can use to create posts. When you are creating content, use some of your fall imagery that will best go with the text.
- Corn maze or haunted house?
- What’s your favorite fall scent?
- Using a GIF, show your reaction to a spider crawling on your arm.
- Do you host Thanksgiving or travel?
- What’s your favorite colored leaf?
- Bonus, share a picture.
- Pumpkin or apple?
- What is your favorite fall month?
- Why?
- Jacket or Sweater?
- What are you most thankful for this year?
- Do you decorate for fall?
- Wait for trick-or-treaters to knock or set out a bowl of candy?
- Trick or treat?
- What is your must-have side dish at Thanksgiving?
- Show how your feel about candy corn using an emoji.
- Would you rather be a zombie or a vampire?
- If you could go anywhere for fall foliage, where would you go?
- Twix or snickers?
- What is your favorite fall pie?
- Do you carve or paint a pumpkin?
- What is your favorite fall coffee?
Remember, as we plan per quarter, Fall covers Q4, which includes Christmas and New Years’ Eve. Bearing that in mind, what other engagement questions may you ask?
Until next time, keep smiling.
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